AEO Sherpa
News and field guides on AI search, AEO, and GEO.
Free
About
Features
- Ongoing reporting on Google AI Mode, AI Overviews, ChatGPT, Perplexity, Claude, and Copilot
- Research coverage of AI citation and visibility studies, with methods and limits explained
- Practical AEO and GEO field guides (robots.txt for AI crawlers, writing for citation, AEO basics)
- The Sherpa Brief: a free weekly newsletter on what changed in AI search
- Sections for News, Google, Platforms, Research, Guides, and Opinion, plus topic archives
- Full-text search across the archive
- RSS feed and an llms.txt file for AI agents
- Public editorial standards: primary sources, dated stories, open corrections and disclosures
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