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CPM.calc

Free CPM calculator for ad cost, reach, and budget planning

Free

CPM.calc website

About

CPM.calc is a free web tool for checking advertising math before or after a media buy. It calculates CPM, estimates required budget or impressions, explains the formula, and includes a campaign-planning view with clearly labeled assumptions. The basic calculator does not require an account.

Features

  • Calculate CPM from ad spend and impressions
  • Estimate required budget or impressions from a target CPM
  • Reverse CPM from budget and target impressions
  • Explains CPM, CPC, and CPA
  • Campaign-planning view with clearly labeled assumptions
  • Basic calculator needs no account

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