PlotGTM

About

Features

• Revenue-goal planning: works backward from current revenue, a target and a 6-24 month horizon to the leads and budget ne
• Three budget methods plus Auto: goal-driven, unit economics (one-third of gross profit) and 1-20% of revenue, compared s
• Honest funnel math: lead volume, conversion, order value, purchase frequency and margin are used exactly as entered.
• Mix support badge: shows whether the chosen channels can realistically back each KPI target.
• PESO budget mix: splits spend across paid, earned, shared and owned media with dollar amounts per channel; uncheck any c
• Sales-cycle and market awareness: days to purchase, established vs. new demand and local, national or international reac
• Campaign lifecycle stage: explains in plain language why the mix leans the way it does.
• Funnel projection: new leads, customers, transactions, incremental revenue, gross profit and gap coverage.