The Captains Playbook

The Captain's Playbook transforms how businesses operate. Mark Barclay, a former British Airways captain, works directly with your people to build standard operating procedures at four critical levels: Normal, Abnormal, Emergency, and D.O.D.A.R. for unprecedented situations. Your approved SOPs live in your Company Operations Hub, where staff instantly access procedures and can query the AI SOP Captain. You define strategy, mission and vision—The Playbook provides the operational structure to achieve them reliably, every day. Built on aviation discipline where procedures save lives, adapted thoughtfully for business. Ideal for startups, established companies, and enterprise leaders seeking operational excellence without disrupting your unique culture and goals.